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Full-time
Social Media Manager

at Recruit Digital in City of Cape Town Metro

My client are a young, dynamic, company looking for smart, creative, hard-working people with integrity to join them. They offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

Your responsibilities will include:


  • Social strategy: Develop and implement a social media content strategy that supports the Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic & implementation support from our Head of Digital Marketing and external agency.


  • Content creation: Planning and production of monthly social media content calendar across key channel; writing engaging copy for use on relevant social media platforms; creating content in different formats for relevant social media platforms - with design support from Studio & Marketing Copywriter where needed.


  • Reporting: Leading on social analytics and campaign/channel reporting, aligned with Marketing goals and reporting back to the team to inform social strategic direction; Building reporting frameworks to evaluate return on investment on the various platforms.


  • Conversocial: Liaising with Customer Services to ensure Social Customer Service SLA levels and brand tone are achieved consistently; communicating all marketing activity to CS to prepare them for high volumes. Liaising with Conversocial tech team to set up campaigns re auto-tag & archive rules.


  • Community management: Engaging (proactively & reactively) with customers through the use of social media (natively & via management tools Conversocial & BrandsEye); resolving escalated customer service issues and/or create positive PR and brand building opportunities, including some out-of-hours work to support CS team; Managing and monitoring social media for customer comments both positive and negative and feedback to the relevant teams.


  • Innovation: Staying constantly abreast of all technical and content developments and advances in the world of social media to bring fresh ideas and innovative developments to our social strategy;  Working with the marketing team to look at ways social media can work within wider campaigns.


  • Ad hoc support for all Marketing team members in coordination of daily duties (including Production Coordination support for trafficking workflow), for example:



    • Daily monitoring & trafficking of all inbound Marketing enquiries from Zendesk, Conversocial & external Marketing email address, escalating to relevant team members and responding directly where possible
    • Administrating all Marketing-led competitions and prize-draws (including winner selection, prize fulfilment and CPA compliance documentation).
    • eBucks Manual Allocation processing and coupon troubleshooting


Attributes required:


  • Exceptional social savvy: an in-depth knowledge and interest in social media (including Facebook, Twitter, Instagram, Youtube, and more) with an up-to-the-minute knowledge of the latest social trends/platforms and industry best practice
  • Outstanding, witty and creative editorial skills
  • Strong project management skills
  • Will need to be able to take instruction, but also add value to the goals and planning set by the Brand Manager
  • An understanding of and enthusiasm for the brand and tone of voice
  • Good numerical and analytical skills – adept at creating formulae, graphs etc.
  • Motivated self-starter with a drive for results
  • Excellent command of the English language - bilingual (Afrikaans) a plus

Qualifications:


  • Bachelor’s Degree in Marketing, Communications, Advertising, Business Studies or related field
  • A minimum of 2 years’ experience in a similar position managing the social channels of a brand (as a minimum, Facebook, Twitter & Instagram - both paid & organic a plus)
  • Expert knowledge about content and social media communications (content generation, platform technical capabilities, social media analytics) culled from hands-on experience in the industry
  • Experience in identifying social media tactics and adapting content for different social media platforms to engage, entertain and build social media equity for brands



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Published at 06-10-2017
Viewed: 583 times