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Full-time
Head of PPC

at Recruit Digital in Bryanston

Head of PPC

Full-time job

The candidate will be responsible for the following but not limited to:

Responsibilities:

- Manage a team of PPC Executives

- Define PPC strategy for a range of clients, including mobile and tablet campaigns

- Manage large scale PPC and shopping campaigns across Google and Bing - and manage all paid search advertising campaigns

- Manage PPC campaigns across all social and retargeting networks

- Implement A/B and multivariate testing to continuously improve ROI and performance

- Use key programs such as Google Adwords and Google Analytics to analyse and report on all PPC campaigns for all clients throughout the year

- Manage large scale PPC budgets for a range of clients

- Optimise all PPC activity, including bid management, copywriting and competitor benchmarking

- Landing page testing and optimisation

- Keep up to date with the latest developments and trends across PPC and Paid Media

- Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI

- The candidate will have the opportunity to travel if necessary and will receive full training with regards to our methodology and implementing campaigns according to our global standard.

Key Skills/Experience:

-

- At least 3-5 years of experience in managing PPC campaigns and developing PPC strategies

- Large scale budget management experience

- Strong analytical and reporting skills

- Excellent people management skills

- A good working knowledge of key programmes including Google Adwords and Google Analytics

- Experience of managing multiple PPC campaigns simultaneously

- A good working knowledge of the complete digital marketing mix, particularly SEO and Social Media

- Strong communication and copywriting skills

- Good working knowledge of Office programmes, particularly Excel and PowerPoint

- Google Adwords Certification

- The ability to successfully implement new PPC campaigns and achieve excellent ROI for all clients

- The ability to work well as part of a larger management team

If you are interested send your CV and motivation to tanya@recruitdigital.co.za



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Published at 03-07-2018
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