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Full-time
Marketing Specialist

at Recruit Digital in Cape Town

About the client

My Client is an industry-leading sports and adventure provider operating across the globe. Offering patrons a quality experience and facilities is the point of difference and we need to get the word out.

Due to their aggressive company goals and expansion, they are expanding their marketing team to add an experienced Marketing Manager to join their international marketing team.

About you

You will be a marketing all-rounder with focus points on content marketing, Email/ SMS remarketing and website user experience. We are looking for someone with a passion for marketing and delivering happy customers to our numerous paintball venues across the UK, Europe, Canada and Australasia. You will love tracking and analysing marketing efforts with the ultimate goal being number of paid customers.

The Job

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behaviour trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Responsibilities


  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned

Requirements


  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent

Platforms & Technologies


  • Sendgrid
  • SendinBlue
  • Mailchimp
  • Leadpages
  • SEO Yoast
  • HTML/CSS
  • Wordpress,
  • Image editing
  • Video editing

Perks


  • Office Environment In Cape Town CBD
  • Completive market related salary based on skill and experience
  • Opportunity to travel globally
  • Opportunity for remote work



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Published at 21-08-2018
Viewed: 634 times