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Digital Engagement Coordinator

at Recruit Digital in Cape Town

Digital Engagement Coordinator

My Client is one of the world's largest and most respected independent conservation and environmental organisations, with almost 6 million supporters and a global network active in more than 100 countries.

Their mission is to stop the degradation of the Earth's natural environment and to build a future in which we all live in harmony with nature, by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption.

Their work is challenging and exciting and they love what we do. To join the team you need to be brilliant at what you do, passionate, results-orientated and have a positive and helpful attitude.


The digital engagement coordinator is responsible for keeping the website up to date, providing strategic and tactical support to the communications team and organisation around digital engagement and mobilisation and optimising content across the Client's online presence points including social media. The coordinator will pilot digital innovation on key projects and campaigns and provide digital project management support to achieve reach, engagement and conversions (donors, email subscribers etc.).


Online and social media

  • Improve the performance and user experience of online platforms as measured against key metric & qualitative goals.
  • Implement online and social media engagement strategies.
  • Stay abreast of emerging and developing trends in online, digital and social media communications and identify opportunities to apply them to online platforms.
  • Advocate and support the use of the website CMS.
  • Regularly monitor and respond to user feedback and audience research to improve and enhance online content.
  • Work closely with the digital team, conservation communications, the broader communications unit as well as business development to ensure the best promotion, treatment and distribution of online content 
  • Assume responsibility for the maintenance, update and upgrade of content on core platforms, including the website and other properties i.e. Earth Hour and Journey of Water.

Digital optimisation

  • Manage digital projects and campaigns for the organisation especially optimisation in terms of engagement aligned with marketing and communication goals.
  • Work closely with the digital team (including social media and email) to manage the online activity including multi variate testing of landing pages, testing and tracking of social media, development of supporter processes, troubleshooting. Suggest techniques to improve conversion rates of online supporters.
  • Develop in conjunction with the rest of the communications unit, business development and external agencies, methods of promoting the website and increasing online activity.
  • Act as a bridge between the South African and the Digital and Tech & Apps teams at Headquarters International.

Digital creative leadership

  • Contribute creatively to the digital community within the communications team and the organisation, ensuring an inspiring and creative environment and sharing best practices.
  • Identify, incubate and generate ideas and concepts, contributing to a culture of learning and innovation with the digital/communications team.


  • A 'digital native', highly competent across a broad spectrum of existing online technologies, an early adopter of new technologies
  • Three years' experience in digital roles, including content creation and strategy setting, preferably in a marketing, publishing or agency environment
  • Demonstrated experience achieving impact (reaching, engaging and converting) various audiences
  • Relevant qualifications in communications, design, media, technical, or other related subjects
  • Proven track record working with content management systems at an advanced level
  • Accuracy and precision in implementing consistent style and tone of voice
  • Expertise in two or more of the following: HTML, CSS, video/image editing and/or design (Photoshop)
  • Proven success record in online communications
  • Proficient in online analytical tools including Google Analytics and Google Webmaster tools
  • Able to turn data into clear strategic recommendations
  • Working knowledge of SEO best practices
  • Working knowledge of UX design
  • Experience of dealing with digital and creative agencies
  • Project management and coordination skills
  • Excellent written and spoken English - other languages an advantage
  • Interest in conservation and environmental issues
  • Adheres to the Client's values: Knowledgeable, Optimistic, Determined, and Engaging

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Published at 06-09-2018
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